PREPARING THE EXPERIENCE
The Swiss commercial representation firm operating inside Mexico — prospecting, representing, and closing on behalf of Swiss industrial companies that want real execution and measurable results, not market reports.
Mexico is difficult because execution requires trust, presence, and follow-up — things no report can provide.
— GBP Market Entry Principle
Swiss companies know Mexico has opportunity. What they lack is a structured, trustworthy commercial presence on the ground — someone who acts in their name, speaks both languages fluently, understands both business cultures, and reports with Swiss-level transparency.
The alternatives are all structurally broken: consultants who advise without executing, brokers with no accountability, expensive local hires before demand is proven, and trade missions that end with a handshake.
Consultants — deliver a market report and step away. No pipeline, no representation.
Local hires — slow, expensive, and premature before demand is validated.
Brokers & agents — informal, unaccountable, hard to monitor from Switzerland.
Trade missions — one-time events. No sustained execution, no follow-up.
Chambers of commerce — excellent for introductions. Not for commercial execution.
We act as your dedicated commercial division in Mexico — prospecting under your brand, representing you in client meetings, negotiating in your name, and closing deals with your products. You retain full ownership of the client relationship.
Brand-as-yoursSwiss-registered entity in Baselland, Switzerland. CHF invoicing. Swiss-law contracts. Every commercial relationship structured under Swiss institutional standards.
TD&CO Switzerland GmbHPrivate client portal showing live pipeline, activity logs, KPIs, and AI-generated monthly reports. Every action visible from Switzerland.
Full transparencyContinuous monitoring of regulatory changes, competitor moves, and sector signals — curated for your product category and industrial territory.
AI-assistedIf agreed KPIs are not met through GBP's fault, the partner exits without penalty. Accountability is written into the contract — not promised verbally.
Zero lock-in riskActive prospecting, client meetings, negotiations and deal closing in your name across 8 industrial territories.
Strategic prospecting against your ICP with senior commercial agents who carry sector expertise — not generalist coordinators.
Market Fit Assessment, territory strategy, regulatory navigation, and AELC tariff optimization — the Swiss entrant playbook.
From first prospect contact to signed PO. Physical meetings in Monterrey, Guadalajara, Querétaro, CDMX — with cultural fluency and Swiss discipline.
Translation, localization, technical demos coordination, after-sales management, and post-contract account growth.
Regulatory changes, competitor moves, and sector signals monitored continuously — curated, AI-assisted, delivered monthly in structured reports.
Advanced systems, IoT platforms, manufacturing technology
CNC, tooling, precision components, fine mechanics
Medical devices, diagnostics, surgical instruments
Process control, robotics, factory automation
Analytical instruments, sample handling, lab automation
MES, ERP, SCADA, plant digitalization
HVAC, energy, building automation, infrastructure
Renewable energy, water treatment, environmental systems
Product training, Spanish collateral localization, ICP finalization, portal configuration, territory map.
Senior agents identify and qualify 15–30 targets by territory and sector. Every prospect documented in the portal.
Direct outbound campaigns, physical meetings with procurement and technical teams. Every contact logged in real time.
Commercial negotiation in your name, procurement navigation, technical demo coordination, pricing support.
Monthly AI-generated executive reports from live CRM data. Market intelligence feed curated for your sector.
Formal KPI review at Month 3. Continue, adjust scope, expand territories, or activate the exit clause. Your decision.
Not a third-party dashboard repurposed for our use. A purpose-built platform that gives Swiss partners continuous visibility into every commercial action taken in their name, every day.
Live Pipeline Dashboard
Every prospect: company, stage, last action, next step — updated in real time.
KPI Tracker
Performance against agreed quarterly milestones — visible any time from Zurich.
AI-Generated Reports
Monthly executive reports from live CRM data — delivered on the 1st.
Full Activity Log
Every call, visit, meeting — dated, documented, fully traceable.
Post-pandemic supply chain disruptions, US-China trade tensions, and escalating Asian manufacturing costs have positioned Mexico as the primary nearshoring destination for companies supplying North America. Swiss precision manufacturers, automation specialists, and medtech providers are exceptionally well-positioned to enter now.
The EFTA-Mexico Agreement (AELC) creates structural tariff advantages for Swiss-origin products that very few Swiss companies are currently leveraging. GBP understands this agreement and applies it from day one.
USD 40.9 billion in FDI in the first nine months of 2025 alone — a 14.5% increase year-over-year. The industrial sectors actively investing are precisely those where Swiss companies hold structural competitive advantages.
Government, pharma, financial services, corporate HQs, national distributors
Automotive OEM & Tier-1, advanced manufacturing, steel, energy sectors
Electronics, medtech, IT manufacturing, biotechnology, logistics
Aerospace, precision manufacturing — natural fit for Swiss industry
Automotive assembly, agro-industrial, food & beverage manufacturing
Port logistics, petrochemicals, energy infrastructure, cold chain
León, Irapuato, Silao, Aguascalientes — automotive, agro, food processing
Medtech, electronics assembly, cross-border logistics, medical devices
GBP acts as your dedicated commercial division. We prospect, represent, negotiate, and close in your name. You invoice the end client. Full brand ownership retained.
Covers operational costs: field visits, chamber memberships, portal infrastructure. Full quarterly reconciliation provided.
12% pilot phase → 10% active → 8% as volume scales. Fully aligned incentives.
If pre-agreed KPIs are not met through GBP's fault, exit without financial penalty. Accountability by contract.
Real-time pipeline, activity logs, AI monthly reports, live KPI tracking. Accessible from Switzerland, always.
GBP becomes your exclusive distributor. We purchase at wholesale price, handle importation, and sell to Mexican clients. Your company has one counterpart: GBP.
28–40% distributor discount. GBP sets end-client pricing within agreed market guidelines.
Full Mexican market or defined sector exclusivity by agreement. Protected by contract.
You receive a PO from GBP and ship. No Mexican client management, no collection exposure.
Conservative Year 1 minimums. Auto-renewable when volumes are met.
For companies with sustained long-term ambition in Mexico and LATAM. Begins as Model A, evolves into B when market fit is proven — maximizing long-term value.
A → B triggered by mutual agreement, typically end of Year 1 after market validation.
Phase 3 extends the representation model to Colombia, Chile, Peru, and Brazil.
Territory manager, sector specialists, and technical support as the portfolio grows.
Quarterly executive sessions with GBP leadership. Annual strategic planning included.
Facing slow organic growth in Europe, they engaged GBP to represent them in the Querétaro aerospace corridor. Within 90 days, GBP had identified 18 qualified tier-1 suppliers, secured 4 technical demonstrations, and submitted 2 formal commercial proposals.
Specializing in surgical precision instruments, they structured a Model B relationship with GBP rather than hiring locally. GBP purchases wholesale, manages all Mexican client relationships, and handles regulatory navigation. Zero local payroll exposure, zero Mexican labor law risk.
Twelve months of structured representation gave them a proven pipeline, a mapped competitive landscape, regulatory clarity, and a validated list of qualified distributors — before committing a single franc to incorporation or local payroll.
We work exclusively with Swiss companies. Request an assessment and we will respond within one business day with an honest evaluation of your product's fit for the Mexican industrial market.
Written Market Fit Assessment within 5 business days
If fit confirmed: formal proposal (EN/DE) within 10 days
Operational in Mexico within 2 weeks of contract signature
3-month exit clause — accountability by contract
Tell us about your company and your Mexico ambitions. We will respond directly.
We have received your request and will respond within one business day with a written Market Fit Assessment for your sector.